The fifth grade was when I decided I wanted to be a famous "window dresser" in New York City. Actually I wanted to be a famous bulletin board designer for school classrooms in my hometown but my teacher, Mrs. Fischer, suggested I stretch my career goals slightly higher.
Of course the fact that I always volunteered to "design" the classroom bulletin board and spoke with a slight French accent when I worked on them earned me the reputation as a bit of an over-the-top brown nose, but I figured that was the price of fame.
Fast forward to real life and "window dresser" wasn't a listing in the Help Wanted section of the newspaper so I moved on.
Eventually, I got into the advertising business in a roundabout way via a friend of a friend who knew a guy that had an entry level position available. It was a cool job for a real NYC publisher of a food magazine and the whole "creative process" kicked back in.
No, it was nothing like Mad Men. After all, I'm significantly younger than that era. It was the 80s-- *ahem* very early 80s. Honest.
Since then I've come to viewing advertisements with a different eye than perhaps those not in the business. I'm more critical and always wondering who the target audience is. But lately, say the last ten years, I've come to wonder who the heck the advertiser is too.
It seems advertisers are trying to be so cleaver and hip and cool that the brand name isn't mentioned until the end of the commercial or only in tiny type, if at all. Target stores has mastered this technique with their wildly successful bull's eye logo but most others-- not so much.
During Wednesday night's Men's Snowboard Finals on the Olympics I saw this ad and it cracked me up. But after watching it I couldn't remember what product was being hocked, so I looked it up on YouTube and soon found that not only was it not a new ad, it was also very popular-- Which told me the company was targeting younger males with their message (snowboarders), not middle-aged women (trying to stay awake late enough to see who won the gold metal).
Regardless, I loved this ad and although it would never motivate me to buy the product for "my man", I thought you might get a laugh out of it too.
What's made you laugh lately?
Welcome to The Fifty Factor - Joanna Jenkins